· Aimed at helping customers observe a healthy fasting month
· Offers exclusive tips and messages for Airtel mobile customers in Upper North
Ludhiana, Aug 2, 2011: Bharti Airtel, a leading global telecommunication company with operations in 19 countries across Asia and Africa, today announced the launch of a unique VAS pack - LiveWell Ramzan – for its mobile customers in Upper North (Punjab, Haryana, Himachal Pradesh and J&K) . Powered by PurpleTeal Technologies, this pack is available at a subscription charge of Re 2 per day and is offered in both English and Hinglish. The LiveWell Ramzan pack offers customers Daily Message Alerts to inform, prepare, encourage and assist them in observing fast during the holy month of Ramzan. It will additionally provide followers of the fasting season with Alerts on charity and forgiveness – the essence of the month long Ramzan period.
To subscribe, customers can SMS ‘Ramzan’ or ‘RMD’ respectively to 54444.
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