Del Monte Launches the Pasta Sauces

Fieldfresh Foods Pvt. Ltd. to drive the popularity of Italian cuisines with new launches

Ludhiana, July 29: Del Monte, a leading player in the processed food & beverages industry, committed to innovation, quality and taste, brings the flavors of Italy with the launch of pasta sauces. The range offers pasta sauces in different flavours. The brand, which already enjoys a sizable market share with innovative ketchups, canned fruit and fruit juices, now brings the authentic tastes of Italy to the Indian kitchen.

Del Monte is synonymous with great taste propositions in an innovative format. Committed to meeting the burgeoning need of a fast growing processed food and beverage industry, estimated to grow at a healthy 30-40%, Del Monte offers products that are high on taste and nutrition.

The Pasta Sauce Range includes:

Pasta Sauce in 340gm pack

·         Siciliana sauce mixed with pine nuts, golden raisins and tomatoes is delicious all types of pasta.

·         Tomato and Basil sauce contains tomato and basil giving it a rich taste cooked in extra virgin olive oil  

·         Veg Bolognese sauce has an assortment of aromatic and flavorful vegetables such as celery, onions, and carrots fried in olive oil and butter with mushrooms

·         Arrabbiata Sauce is a Roman sauce of garlic, tomatoes, and red chili cooked in olive oil.

·         The costs for the pack starts from Rs. 165 onwards

About Del Monte:

Brand Del Monte has 118 years of rich international heritage during which it has been synonymous with quality and taste. The brand originated in the US and is now available all across the globe. The Del Monte range of branded processed food and beverage products includes Fruit drinks, Ketchup & Sauces, Packaged Fruits and the Italian Range consisting of Pasta, Olive Oil and Olives/Jalapenos and a Culinary range for both B2B and B2C market.

Del Monte was brought to India in 2007 by a joint venture between Bharti Enterprises and Del Monte Pacific Ltd. The JV is called FieldFresh Foods Pvt Ltd. 

India’s leading business group, Bharti Enterprises, has interests in telecom, agri-business, insurance and retail.  With over 100 million customers, Bharti’s flagship unit, Airtel Ltd., is India’s leading private sector provider of telecommunication services.

Del Monte Pacific Limited is listed in the Singapore Stock Exchange and has exclusive rights to the Del Monte brand for processed food and beverage products in the Indian subcontinent and in the Philippines where it enjoys leading market shares for canned pineapple juice and juice drinks, canned pineapple and tropical mixed fruits, tomato sauce, spaghetti sauce and tomato ketchup.